Staffing
Not enough hands at peak hours
When shoppers can’t find anyone to help, wait times grow — directly hurting conversion and the shopping experience.
AIIA DIGITAL HUMAN | RETAIL
Give every shopper
a personal guide
Aiia’s digital associate talks with shoppers by voice or text — recommending products, pointing the way and building their shopping list.
Web & Kiosk editionsSyncs with your catalogAnswers from your store’s data
Contact jessicaliu@graphen.ai
Challenges
Three service challenges facing retail stores
Shopper needs keep getting more diverse, but front-line staffing can’t scale at the same pace.
Advice
Expert advice is hard to provide at scale
Spring cleaning, hosting a party, a DIY project — these are exactly when shoppers want to talk to staff. But each time takes effort to clarify needs and pick products across departments, and front-line staff can’t give everyone complete advice.
Repeat questions
Routine questions tie up staff
Where products are, where facilities are, what the return policy is — the same questions keep coming, leaving less time for high-value service.
Solution
Aiia digital associate: shopping guidance and advice, any time
It answers shoppers based on your product data, floor layout and service policies, so every question gets a consistent, instant response.
Product search & recommendations
Asks about purpose and specs, then finds and recommends suitable items from your product database.
Scenario-based bundles
Turns the situation a shopper describes into a list of items, matched to products in your store.
In-store wayfinding
Points shoppers to products and facilities with location cards and floor plans.
Shopping list
Compiles selected items and totals into a list shoppers can download to pick up their items.
See it in action
Watch the digital associate understand needs and recommend products
From a shopper describing a real-life situation to matching products and locations on screen, the whole guided shopping journey happens in store.
Use cases
Three common in-store needs, handled in one place
AProduct search
Shoppers who know what they want find the right item fast
“Do you have protective gloves?”
The digital associate first confirms the purpose and specs, then searches your product database for matching items. Shoppers can compare them and add them to their shopping list.
- Product cards show image, SKU, price and category
- Product details show stock status and description
- Add items one at a time and adjust any time
BScenario-based bundles
Start from a real-life situation and get everything in one go
“A bathroom tile is cracked — what do I need to fix it?”
Shoppers just describe what they want to get done. The digital associate checks the details, plans the items needed and matches them to products in store. Once confirmed, the whole set is added to the shopping list at once.
- Turns everyday requests into a complete product bundle
- Increases items per visit
- Shoppers can change their mind mid-conversation; items already added stay on the list
CWayfinding & policy questions
Location and policy questions answered instantly and consistently
“Where are the hammers? Can I return something without a receipt?”
Location questions are answered with location cards and floor plans; return, receipt and other policy questions are answered from your store’s knowledge base, so the explanation is the same every time.
- Location cards with image, directions and a map view
- Policy and facility answers are maintained by your store
- Off-topic questions are politely declined to keep the brand consistent
Customer journey
From a single question to a shopping list to take away
Connects your entire in-store shopping flow, so shoppers can get ready to buy right at the digital associate.
Ask
Ask by voice or text, or tap a suggested question.
Get recommendations
The digital associate explains out loud, with live captions and product cards.
Find it
Open the floor plan to see where products are.
Build a list
Add single items or whole bundles; review or remove them any time.
Take it with you
Download the list as an image with item names, SKUs, prices and total.
In conversation
A sample conversation
The digital associate replies conversationally, shows live captions, and proactively keeps helping.
CustomerWhere is the restroom?
AIIA digital associateThe restrooms are at the back left of the store, near the garden center entrance. There is an accessible restroom too.
CustomerWhere can I find hammers?
AIIA digital associateHammers are in Zone C, Tools & Hardware. Is there anything else I can help you find?
Capabilities
Key capabilities designed for the retail floor
Catalog
Product database search
Connects to your product database to find and recommend items by spec, purpose and stock status.
Voice + Text
Voice and text input
Shoppers can type in noisy environments; Chinese input-method candidate selection never sends by mistake.
Lip-sync
Accurate lip-sync
The digital human’s mouth moves in sync with its voice for natural, believable interaction.
Flexible
Flexible conversation paths
Shoppers can switch topics at any time and the digital associate follows along, without a fixed script.
Scoped
Controlled answer scope
Answers only about your products, locations and service policies, keeping brand messaging consistent.
Take-away
Portable shopping list
Lists can be downloaded as an image, so shoppers can check items off on their phone.
Advanced integrationCustom
Depending on your needs, we can connect to online carts, checkout, POS or membership systems, so shoppers can complete more of their purchase at the digital associate.
Editions
Two editions, the same features — choose what fits your store
The Web and Kiosk editions offer the same shopping guidance, wayfinding and shopping list features. They differ only in how they are deployed and at what scale.
WEB
Aiia Web
Runs in a browser. Ideal for stores that want to go live quickly or pilot in a single location first.
- Deployment
- Runs in a desktop browser or on a tablet, no installation needed. We recommend iPad Air M2 (6th generation) or later.
- Best for
- Service desks, aisles, self-service help points
- Pricing
- Start with a free trial, then move to a subscription plan
KIOSK
Aiia Kiosk
A freestanding physical kiosk, ideal for entrances and fixed service points in large stores and retail chains.
- Deployment
- Physical kiosk, planned, installed and set up by us and our partners
- Best for
- Store entrances, main walkways, showrooms
- Pricing
- Project-based plan and quote, based on store size and needs
FAQ
Frequently asked questions
What is the difference between the Web and Kiosk editions?
Both editions have the same features: product search and recommendations, scenario-based bundles, in-store wayfinding and shopping lists. The Web edition runs in a browser, goes live quickly and is offered as a subscription. The Kiosk edition is a freestanding physical kiosk set up by us and our partners, quoted per project.
Does the trial cost anything? How do I start?
The trial is free. Click “Free trial” to talk to the digital associate in our demo store and experience the full shopping journey.
How is the Web edition priced?
The Web edition is a subscription. Plans depend on the number of stores and your usage needs. Try it for free or book a demo and we will walk you through the options.
What product data does the trial use?
The trial uses demo store data so you can experience recommendations, wayfinding and shopping lists end to end. To see it with your own product data, book a demo.
Can stores maintain their own product information?
Yes. Store staff update products, prices and related information in the OMS admin console, and the digital associate recommends based on the latest content — no need to outsource every change.
Do we need to change the system when floor layouts or policies change?
No. Floor plans, facility locations and policies such as returns are also maintained in the OMS admin console. With content in one place, the Web and Kiosk editions always tell shoppers the same thing.
What equipment do we need?
The Web edition runs in a desktop browser or on a tablet; we recommend iPad Air M2 (6th generation) or later. For the Kiosk edition, we and our partners plan and set up the kiosk for you.
Which languages are supported?
The digital associate uses realtime voice technology that understands input in more than 70 languages and replies in 13, and shoppers can switch languages at any point in the conversation. Exact language support depends on the model and edition; service languages can be configured for your store during rollout.
Can it connect to a cart, checkout or inventory system?
Yes. Beyond the product database, the digital associate can connect to online carts, checkout, POS or membership systems as needed. This is assessed and customized based on your existing setup — book a demo to discuss integration and rollout with a consultant.
Add a digital associate to your store
who knows every product and is always ready
WEB
Free trial
Talk to the digital associate in our demo store right now, and experience the full flow from question to recommendation, wayfinding and shopping list.
KIOSK
Kiosk enquiry
Tell us about your store size and setup needs, and our team will contact you about kiosk planning, installation and pricing.
Still evaluating? and a consultant will walk you through it based on your store.
Contact jessicaliu@graphen.ai